Category archives: Bridal Fashion

  • Ell and Cee Bridal Lingerie

  • My last fashion makeup job pre maternity leave was with my fave – Ell and Cee Bridal Lingerie, shooting for their Winter Luxe Collection. It’s always so much fun working with a lovely girly team so with the edition of one of the best chocolate cakes I have ever eaten, was a damn good day at the office! Saying that it might not have been the best thing to be working on when you are the size of a small house with a beautiful pixie-like model, casually frolicking in on a freshly made bed…

    All I can say is thank god for the cake – I can worry about my post baby body goals another day lol!

    lucy jayne makeup baby bump

    I am lucky enough to work with this brand a lot and is my first recommendation when my brides are looking for something a bit special in the bridal lingerie department.

    In fact I was adorned with beautiful Ell and Cee goodies on my wedding day last November and it made me feel so glamorous getting ready for my wedding prep. Here are a few piccies… Ah the memories!

    Ell and cee silk gown ell and cee silk dressing gown ell and cee garter ell and cee bespoke silk knickers

    Back to the shoot…..

    “Ell & Cee is a luxe British Lingerie & Lounge brand. The signature look is deliciously feminine with a modern bohemian edge. Garments are made from the finest silks and chiffons to ensure the best quality and are manufactured in the UK – with many of the garments hand finished in house. The more bridal inspired pieces will be launched early next year with lace up details, embellished bras and cut out knickers in soft Champagne and pale Ivory.”

    The feel of this shoot was paired back and relaxed. Coupled with the luxury of the room style and white washed walls of the location house it all fitted perfectly. Hair and makeup was completely minimal. That gorgeous, no makeup – makeup look! Of course there was makeup, not loads but applied in a way to give flawless glowing skin. Basically how we would all like to wake up in the morning… Lol!

    Here is a before and after picture of the gorge model Laura, you can see how lovely and even her skin tone is with a lightweight foundation and highlighting. No heavy contouring here kids, just a subtle mix of lighter toned concealer blended with her foundation to ‘lift’ where the light would catch her face and a mix of cream highlighters on top to give that uber dewy feel.

    Lucy jayne makeup natural makeup look

    Here is a slightly better shot to show the highlighting on her face (cheekbones, brow bone, bridge of her nose and cupids bow) as the natural light hit her face.Lucy jayne makeup natural makeup look

    The finished article!! Some of my favourite images from this beautiful shoot. 

    ell and cee bridal lingerie lucy jayne makeupell and cee bridal lingerie lucy jayne makeupEll & cee winter luxe lingerieell and cee bridal lingerie lucy jayne makeup Ell & cee winter luxe lingerieell and cee bridal lingerie lucy jayne makeup

    All garments available now, so its only fair you treat yourself.. It is Christmas after all!! 

    Ell & Cee, shop the lingerie collection: &

    Ell & Cee feature on Festival Brides Blog:

    Model Laura Elliot


    Here is my editorial gallery that showcases some of the previous Ell & Cee campaigns:

    (My wedding photos are by Benjamin Toms)

  • My Bridal Style: The Gold Wedding Dress!!

  • My Bridal Style! The gold wedding dress:

    From the very start I knew that my dress would have to have some sort of sequin embellishment. Until we viewed our venue we was planning a summer wedding, potentially in Spain (quite the contrast to our actual wedding) but my dad was quite poorly so we knew doing it abroad wasn’t an option. This was totally fine because as soon as we had the tour of our wedding venue we fell in love with how cool it was and we knew we would be silly to do it in the summer as the whole charm of The Bell Inn (eclectic country pub) would be more suited to a winter setting with the log fires and candles burning… And a few hundred fairy lights thrown in!!

    I imagine that had it been on a beach in Spain I would have opted for a floaty boho dress but it was winter and the my style is a bit more glam so the dresses I was drawn to were Sarah Seven and Ellie Saab – so quite fitted but floaty and a lot of sequin embellishment!! This sort of style was quite hard to come by unless you are a chic American bride on Pinterest, apparently!

    Luckily I met Charlotte of Wilden Bride London at a bridal photoshoot last summer and we had a chat about my dress ideas. When I left I started to think about it and realised I wouldn’t be able to find this imaginary wedding dress I had dreamt up, so I got in touch with Charlotte and the creation of the gold sequin dress started there!…

    Wedding Dress inspirationThe design process was lovely, Charlotte and I shared inspiration on secret Pinterest boards and she sketched different style dresses with all of the elements I wanted. It had to be gold with a low back and a1920s spin, so from her designs I picked what I liked and she got designing.

    The dress fitting was a real treat and something I really looked forward to. Getting the bridal troops together, traveling to charlottes pretty little studio and of course seeing the process step by step with my bridal party was very special. I would be lying if I said I wasn’t nervous but I just had to ‘go with it’ and when I went for that final fitting it was just bloody perfect!

    Wedding dress

    The way I see it (and this is what I tell all of my brides) it’s the one day where you will be THIS glamorous, if you are going to do it you might as well go for it!! My fiancé didn’t expect a gold wedding dress (who would?) and he loved it!… 

    LJ xx

    Gold Wedding Dress Wilden BrideGold Wedding Dress Wilden Bride Gold Wedding Dress Wilden Bride Gold Wedding Dress Wilden Bride Gold Wedding Dress Wilden Bride Gold Wedding Dress Wilden BrideWilde bride gold wedding dress lucy jayne makeup

    My Awesome Wedding Suppliers:

    The Dress: Wilden Bride London

    The Photographer: Benjamin Toms Photography

    The Hair: Vicki Lord Bridal Hair

    The Grooms Suit: Jack Bunneys

    The Venue: The Bell In Ticehurst

    The Lingerie: Ell & Cee

    The Cake: Quintessential Cakes

    The Band: The Locals

    The Makeup Artist: Me!

    Special thanks to Anna Marie who was Ben’s partner in crime for the day and another fabulous photographer!

  • Summer 2015 Trend - Blush Bridal Makeup

  • I’ve seen so many bridal hair and makeup trends, it’s sometimes hard to keep up. The fashion can change so quickly, you might blink and miss it.

    But the way it has a habit of changing means that I get to see a lot more variety and be able to try new things with some of my brides. I think the current trend is probably one of my favourites. We’re moving away from bronzed boho and embracing a more romantic English rose makeup style.

    bridal makeup trend

    I love how some of my brides choose a softer look and showcase their natural beauty. This is so much more effective and we find ourselves with a youthful, fresh-faced look that is just gorgeous. Shimmery pastel shades for the eyeshadows with perhaps only a tiny amount of eyeliner that just accentuates the shape of the eyes. Paired with hair that is swept back, gives brides a healthy summer glow.

    This new blush bridal makeup trend also means that I’m using a lot of berry, pink, and rose tones to really bring out that natural delicate look. Some brides will opt to use a bright lip colour that pops in comparison but there are some that prefer a more neutral shade and will in fact choose to have a nude lip colour but with a pink undertone or a deeper berry lipstick or gloss to give a bolder finish. I’ve also noticed how those with freckles are loving this lighter and fresher approach to makeup, allowing their natural skin to shine through instead of covering it up.

    leeds castle makeup artist

    Although contouring was a huge trend last year, I’ve seen strobing become more popular recently. With contouring, the aim is to highlight and shade your face for a perfectly sculpted effect. This is not only time consuming but also technical and requires practice, although the effects are amazing, they are not very natural. The counter trend; strobing, has become one of my firm favourites. A much simpler technique, strobing uses light to highlight and sculpt your features. This is particularly effective on your cheekbones, the bridge of your nose and around your temples. The finish is an amazing glow that’s perfect for every bride. 

    Chinese bridal makeup artist

    Hair accessories are also becoming a firm favourite and we’re seeing more brides choosing to have fresh flowers in their hair. I particularly love how effective and feminine this can be. It’s often the final touch that completes a look.

    As the romantic English trend is taking full hold, the flower of choice seems to be gypsophilia, also known as baby breath. This is a delightful little flower that is both delicate and feminine was once used as a cheap filler, but recently, I’ve seen it making a big comeback in terms of bouquets, hair accessories and wedding inspiration, finding itself as the buttonhole accessory.

    summer2015 bridal makeup trend

    Working with this trend is by far one of my favourites, I love how simple yet effective it is and how it gives more women the confidence to showcase their natural beauty.

    With thanks and credit to:

    My gorgeous bride Sarah Liu

    Wedding Photographer Fiona Kelly:

    Bridal Hairstylist Vicki Lord:

    Wedding Venue Leeds Castle: 

  • Glamorous 1940s Bridal Makeup Tutorial

  • Glamorous 1940s Bridal Makeup Tutorial

    This look is really glamorous and perfect for the brides that love a dramatic eye… I don’t think you should really hold back on the lips and cheeks either! You know they say you should only accentuate two of your features ( lips & eyes/cheeks & eyes/cheeks & lips), well I don’t think that really applies to this look! 

    Heres how to go glam 40s without going OTT!


    To create a good base for your eye shadow, apply a cream shadow from the eyelid to brow bone. This neutralises the eyelid and helps shadows and pigments stay put.

    I used MAC Paint Pot in Painterly £15.50


    For this era the palette was very soft with a hint of colour especially pinks and pastel tones, so I swept a pastel pink across the eyelid.

    1940s bridal makeup tutorial

    I used MAC Paint Pot in Let’s Skate £15.50

    1940s bridal makeup tutorialWith a blending eye shadow brush apply a berry toned powder eye shadow to highlight the crease and give depth to the eyes. I also swept a small amount under the bottom lashes.

    I used MAC Eye shadow in Cranberry £13.00

    Crown Brush ‘Deluxe Crease Brush’ £3.49


    1940s bridal makeup tutorialLong lashes were key in the 1940s as they are today. Use an eyelash curler in a ‘pumping’ motion to curl the lashes to make them look more dramatic.

    Apply mascara on the top and bottom lashes generously in black.

    I Used Maybelline Great Lash Mascara £4.99

    Models Own Eyelash Curler £5.99

    1940s makeup tutorial

    Now apply your blush in a semi circle motion in a pinky rose tone to compliment the 40s palette

    I used MAC Well Dressed Powder Blush £18.00

    Real Techniques Blush Brush £9.99

    1940s makeup tutorial


    Exaggerate the natural lip line by applying the lipstick slightly over your natural lip line and cupids bow making the lips big and voluptuous. The lip colour of choice was more pink-toned than the reds of previous eras.

    I used MAC Mineralize Glass Lip gloss in Fashion Perk £19.00

    1940s makeup tutorial


    The finished glam look!

    1940s bridal makeup tutorial

    Creative links:

    Model: Laura Elliot

  • Modern 1960s Bridal Makeup Tutorial

  • Modern 1960s Bridal Makeup Tutorial

    The emphasis of this look is all about the bold feline flick eyeliner, full dramatic lashes and natural eyebrows, its such a chic style that oozes that ‘Mad Men’ coolness. The skin should be kept minimalistic with a fresh dewy finish and back in the 60s the lips were normally kept nude – sometimes blocked out with foundation. For this retro bridal look I wanted to give it a modern twist by adding a pop of colour to the lips with a matt pastel pink lipstick.


    Create a neutral eye shadow base by applying a matt cream eye shadow. This helps prime the eye for the eyeliner application.

    I used MAC Paint Pot in Painterly £15.50

    1940s bridal makeup tutorial

Using a cream eyeliner and a fine eyeliner brush apply the eyeliner first from the outer edge of the top lash in a straight line. Extend this line by approximately 1 cm, then do the same on the other eye.

    I used Maybelline Black Eye Studio Lasting Drama Gel Liner £7.99

    Crown Brush Mini Eyeliner Brush £1.69

    1960s makeup tutorialSweep the liner along the lash line until you meet the end point, filling in any gaps.

    With this technique less is more! Use a tiny bit at a time and keep adding to build up the size of your kitten flick. Use too much at once and it can get messy and you can have uneven sized eyeliner flicks.

    1960s makeup tutorial

    Using a strip lash that compliments this style (I like to use a lash that gets longer towards to outer edges to give a real doe eyed effect) firstly fit the lash to your natural lash line, and trim the access from the outer corner of the strip.

    I used Ardell Demi Wispies False Eyelashes £5.49

    Duo Striplash Adhesive ‘Dark Tone’ £8.39

    how to apply a strip lash
    Apply eyelash glue across the band and wait until it becomes tacky.

    how to apply strip lashes

    Using tweezers to hold the lash, press the lash into your upper lash line and hold into place until the glue has dried.

    1960s makeup tutorial

    To finish this look, add a pop of colour to the lips to give a modern twist.

    I used MAC Matte Lipstick in Pink Plaid £15.50

    The final modern 60s bridal look!

    1960s bridal makeup tutorial

    Creative links:

    Model: Laura Elliot

  • Bohemian 1970s Bridal Makeup Tutorial

  • Bohemian 1970s Bridal Makeup Tutorial

    This is a great look for brides that prefer a more natural bohemian feel to their makeup and definitely one of 2015’s key summer trends. The main focus is on the eyes, and although the shadow is subtle the soft earthy tones buffed into the socket finished with strip lashes give a real doe-eyed effect.  The skin should be kept fresh with a light weight foundation and bronzer to add that beachy sun kissed feel. 


    Start by applying a fawn toned shadow to the eyelid.

    I used MAC Paint Pot in Groundwork £15.50

    The brush I used was Crown Brush Firm Shadow £4.59

    how to do 70s boho bridal makeup

    Eyeliner was another important tool in 70s makeup but to keep it more natural apply a brown cream liner along the lash line and then soften with the eyeshadow brush, extending it a little towards the outer lash line.

    I used Maybelline Gel Liner in Brown £7.99

    how to do 70s boho bridal makeup

    Build up the eye shadow colour but try to keep to natural and earthy tones. Blend a deeper taupe from the centre of the eyelid to the outer corner.

    how to do 70s boho bridal makeup

    Next blend a deeper shade of brown into the socket line and a little under the bottom lashes.

    I Used Seventeen ‘Peep Show’ Palette (no longer available). A great alternative is Clarins Eye Quartet Mineral Palette in ‘Forest’ £32.00

    The socket brush was Crown Brush Deluxe Crease £3.49

    how to do 70s boho bridal makeup

    TIP: Build up the colour slowly as you don’t want the eye shadow to look too heavy.

    Using a strip lash that compliments this style, normally I would opt for natural looking lash that is thicker at the base (for a Brigitte Bardot look) and has a natural finish. Fit the lash to your natural lash line, and trim the access from the outer corner of the strip.

    I used Ardell Demi Wispies False Eyelashes £5.49

    how to apply a strip lash

    Duo Striplash Adhesive ‘Dark Tone’ £8.39

    Using tweezers to hold the lash, press the lash into your upper lash line and hold into place until the glue has dried.

    how to apply strip lashes

    Instead of blush opt for a bronzer to create a tanned look. Use a natural-looking bronzer to achieve the effect as this gives the skin a healthy glow.

    I used Illamasqua Bronzing Duo £26.00

    Real Techniques Blush Brush £9.99

    how to do 70s boho bridal makeup

    Apply the bronzer anywhere on the face where the sun would naturally hit it. Sweep it from the forehead, to the cheeks, a little across the nose and then down to the chin.

    how to do 70s boho bridal makeup

    TIP: The soft shape you create should be like you are tracing the number 3, but if it starts to look like the number 3, its too heavy and you have applied way too much bronzer!

    To give that real fresh feel, finish the look with a nude lipstick or a frosted translucent gloss. For that real Boho look avoid lip liner and keep the lips as natural as possible.

    I Used Illamasqua Sheer Lip Gloss in Opulent £16.50

    Ta-Da!… The finished Boho 70s Bridal Look!!

    1970s bridal makeup tutorial

    Creative links:

    Model: Laura Elliot




  • Contemporary 1920s Bridal Makeup Tutorial

  • Contemporary 1920s Bridal Makeup Tutorial

    The 20s is one of my favourite eras when it comes to make up as I love a bolder lip and a bit of sparkle. It’s a great look for winter brides and if you don’t feel brave enough to wear a really dark lipstick opt for a lip stain instead for a softer look. 

    Here is my simple step-by-step tutorial including the products I used to create this look.


    First apply a nude matt cream shadow, from the lash line up to the brow bone to create a neutral base.

    I used MAC Paint Pot in Painterly £15.50

    20s bridal makeup tutorial

    Using a champagne cream shadow apply over the eyelid, stopping just above the socket.

    I used Vintage Selection Paint Pot by MAC £15.50

    20s bridal makeup lucy jayne

    TIP: To create better adhesion for loose glitter use a cream eye shadow

    Cover the cheeks with a tissue to prevent the loose glitter from dropping onto your cheeks and getting messy and for a more contemporary look keep the glitter simple!

    I used MAC Glitter ‘Reflects Pearl’ £17.00

    20s bridal makeup lucy jayne

    Line the lips with a darker lip liner to create a precise shape and this will also prevent the lipstick from ‘bleeding’.

    I used MAC Lip Pencil in Spice £12.50

    20s bridal makeup tutorial

    Tip: To keep your lipstick lasting longer, colour in your lips with the lip pencil

    Using a lip brush apply a berry toned lipstick which is key for the 20s trend

    I used MAC Lipstick in Rebel £15.50

    20s bridal makeup tutorial

    20s bridal makeup tutorial

    TIP: To keep you’re lipstick lasting as long as possible blot your lips with tissue then re-apply lipstick.

    Apply a deep pink blush for that ‘pinched cheek’ look

    I used MAC Powder Blush in Dollymix £18.00
    Real Techniques Blush Brush £9.99

    20s bridal makeup tutorial

    Add a slick of gloss to finish this contemporary 1920s bridal look

    I used MAC’s Dazzleglass in Funtabulous £17.00

    20s bridal makeup tutorial

    Ta-Da the finished look!!

    1920s makeup inspiration

    Creative links:

    Model: Laura Elliot

  • January Wedding Makeup Competition!!


    Win Your Wedding Makeup by Me!

    It’s that time of year again and last years Wedding Makeup Competition was so much fun it would be rude not to do it again!!

    This competition prize is worth £150.00, and this also includes your consultation! If I get over 1000 Facebook likes you can win makeup for three members of your bridal party as well. This prize is worth £285!!!!


    ***Share any Facebook competition posts because if I get over 1000 likes, I will upgrade the prize – you will win BRIDE + BRIDAL PARTY MAKEUP***

    Good luck xxx

    T&C’s: Only applicable to 2015 brides. Existing bookings don’t apply. Maximum prize makeup x 4 (Bride trial & wedding day makeup, bridal party wedding day makeup only). Competition closes 31/01/15

    Click this link to my Facebook Competition => LUCY JAYNE MAKEUP

    For last years winner follow this link => WEDDING MAKEUP WINNER

  • The Festival Beach Bride - Styled Shoot

  • At the end of last Summer Kelly and Laura (Festival Brides Blog) organised the Summeriest of all bridal shoots. Right now I am looking through these beautiful and vibrant images and it just makes me feel soooo ready for the Summer… 

    The set styling of the sand dunes was incredible, such beautiful colours to play with! Lots of peachy-coral, turquoise, lilac and pinks. The colours were perfectly complimented by the different dress designs. The first dress was a bespoke design from Wilden Bride the second was a boho maxi from Ell and Cee and the last was a sequin delight by Sarah Seven. (Note to self: DO NOT try on any of the above just before a very tall gorgeous model!)

    The makeup and hair looks were always going to be push the traditional bridal boundaries. Perfect fo…

    Claudia had quite curly hair but it needed to be ‘beached up’ a bit. I used a curling wand to create more defined waves as apposed to messy curls and then  used a surf spray to create texture.

    The first of the two makeup looks was quite vibrant. I used lots of coral shades with a hint of red and metallic gold to create a ‘burnt orange’ eye shadow. I kept Claudia’s skin natural and dewy as her freckles looked so lovely – they needed to show, I used a coral blush to give a hint of sun kissed peachy skin. The sun was starting to set and we still needed to shoot the last Sarah Seven dress, so for the last look I was given 20 minutes to change makeup and get our lovely model back to the beach! No pressure… I kept her hair the same and maxed up the makeup! I applied loads of gold glitter around her eyes and also on her arms and hands. To give extra emphasis to her eyes I also carefully applied gold leaf along the crease. Looking back I wish I had used more (I could ALWAYS use more) but never mind, I think Claudia still rocked the look of a bridal sun goddess! 

    Here are some of the beautiful images to help inspire you for your special day – Especially if you are a Festival Beach Bride!

    festival brides beach shoot heline bekker photographer lucy jayne makeup artist festival brides beach shoot heline bekker photographer lucy jayne makeup artist festival brides beach shoot heline bekker photographer lucy jayne makeup artistfestival brides beach shoot heline bekker photographer lucy jayne makeup artistFestival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy JayneFestival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jaynefestival brides beach shoot heline bekker photographer lucy jayne makeup artist festival brides beach shoot heline bekker photographer lucy jayne makeup artistFestival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jaynenew 1festival_brides_beach_shoot_heline_bekker_134Festival_Brides_Beach_Shoot_Highres_139festival_brides_beach_shoot_heline_bekker_150

    Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy JayneFestival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy JayneFestival_Brides_Beach_Shoot_Highres_179Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy JayneFestival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jaynenew Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy JayneFestival_Brides_Beach_Shoot_Highres_222 Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne Festival Brides Beach Shoot Photographer Heline Bekker Makeup Lucy Jayne


    Festival Brides

    Photographer: Heline Bekker 

    Bespoke Bridal Dress: Wilden Bride

    Bridal Longewear: Ell and Cee

    Bridal Dress: Sarah Seven

    Model: Claudia @ M+P 

    Hair and Makeup: Lucy Jayne

    Flower Design: Frida and Sophia

    Cake: Sylvias Kitchen

    Wedding Stationary: Kate Ruth Romey

    Wedding Stylist: Eagle Eyed Bride


    Time to start planning your beach wedding!…. Lucy Jayne xx

  • Vintage and Retro Bridal Makeup Looks: 1920s -1970s

  •  When it comes to picking a style for your big day, you need something that will make you look and feel fabulous.  Choosing a current trendy makeup look that is a passing fad, will only make the look date quickly.  When you look back on the photos of your special day you want to feel proud and nostalgic, not be cringing and wondering what you were thinking.  You want a look that stands out from your daily makeup routine, something flattering and beautiful.  This is why so many brides opt for the vintage or retro look.  From the 1920s to the 1970s there is a whole array of stunning looks out there.  Whether you opt for a vintage dress with matching accessories and hair and makeup that are true to the era, or choose the makeup as inspiration to go with your classic or modern dress, there are many ways to wear vintage.


    The 1920s

    In the 1920s the flapper dress was massive, there was something slightly androgynous about the style and hair was cropped and saucy.  The makeup from this era is a beautiful choice for your wedding day as it radiates traditional Hollywood glamour.  The ideal 1920s base is matt porcelain foundation to create the silver screen starlet look.  Red lips were very popular is the 1920s, but rather than a shocking shade of poppy think more crushed raspberry or blushing rose.  Lip stain also has a 1920s vibe to it.  If red is too strong for you or you’d rather something more subtle for your wedding day, then perhaps opt for a plum or claret coloured lip stain.  Smokey grey eyes were very popular in the 1920s, and coal was often used to create this sexy effect.  Luckily these days we can use eyeshadow, kohl liner and plenty of blending to pull off the look instead!  Don’t forget to add little flicks of liquid liner.  For the blush, a healthy flushed glow was order of the day.  You need to look like you’ve been dancing the Charleston!  To really look convincing team it with a little beauty spot, they were all the rage in the 1920s.

    retro bridal makeup 1920's Bride

    1920's Bride

    retro bridal makeup 1920s Bridal Makeup

    1920s Bridal Makeup

    The 1930s

    The glamour and feeling of luxury was the same as the 1920s but things were a little less theatrical and dramatic on the makeup front.  If you’re after a 1930s fashion look you’ll want to aim for screen siren more than the average girl.  The economy was in crisis, but in Hollywood it was all lashings of silk, diamonds and cocktails.  Think Art Deco, think luxury, think sexy slinky figure-hugging dresses.  As for the makeup, a more natural shade of foundation was preferred, enhanced with a touch of pale pink rouge.  In the early 1930s no rouge or blush was used at all, but later on a little touch became fashionable.  Soft purple and raspberry became were the most common blush shades.  The smoky eyeshadow look evolved, with a darker shade used in the eye socket to give a deep set effect.  Popular eye shadow colours were bright blue, violet, green and brown.  Eyebrows were plucked until they were very thin and pencilled in with long exaggerated lines, they would then be slicked down with petroleum jelly.  Drawing in a fake elongated cupids bow was fashionable, and lipstick shades such as pale pink and raspberry were popular at the beginning of the decade, but by the latter half rich reds became favourable again.

    retro bridal makeup 1930s Bridal Makeup

    1930s Bridal Makeup

    The 1940s

    The war had a massive impact on the fashions of the 1940s, and wedding gowns tended to be very minimalist because of it.  Most 1940s wedding gowns incorporated a sweetheart neckline and Basque waist.  If you love the 1940s, you may rather a 1940s style swing dress than the traditional wedding dress of the era.  Team it with victory curls, and an authentic makeup look.  The makeup of the 1940s evolved to become much more natural.  Powder was still popular, but a heavy base wasn’t as popular as it had been in previous decades.  Bright flushed cheeks warmed up the more natural skin palette, and grey and browns eyeshadows were favoured with a small hint of eyeliner.  The over plucked eyebrow look was fading and a more natural look was preferred, though a more natural shaped brow was still shaped, defined and preened.  Lips were made to look full and soft, often by drawing in a fake top line.  Shades of red were very popular in lipstick, covered the brightest blood red to tangerine tinted to deep scarlets and crimsons.

    Vintage Retro Bridal Makeup

    1940s Vintage Bridal Makeup

    The 1950s

    For the 1950s wedding look, think tea length dresses, vintage lace and pin curls.  The post-war austerity was over, it was time for a new flavour of glamour to be released.  The 1950s face used a thick creamy foundation base, set with just a dusting of flesh coloured powder.  Eyebrows were neatly tapered and defined with pencil and eyeliner was winged.  The length and depth of the wing depended on personal choice and just how glamorous you wanted to be, with filmstars opting for a dramatic look and the average woman opting for a softer style.  Glamorous red lips were hugely popular in this period, most women followed their natural lipline while stars of the silver screen exaggerated the cupids bow with a false line.  Pastels were very popular, especially pinks and peaches.  Eyeshadow was subtle, with the focus being on the lashes and sexy winged eyeliner.  The whole look was set of by a tiny application of subtle blush on the apple of the cheeks.

    Vintage Retro Bridal Makeup

    1950s Vintage Bridal Makeup

    The 1960s

    The overall style of the 1960s is rebellious and coquettish, think cropped hair, mini skirts and the pillbox hat.  The makeup that epitomises this era was sexy and liberated.  Some girls favoured the natural look, but for others the makeup style was beautifully glamorous.  The foundation was formed from pressed powder, finished with peachy natural blusher.  Pastel eyeshadows were very popular, shades such as baby blue or a light shade of golden green really sum up this era.  Dramatic eyeliner was still popular, but rather than the elegant flicks of the 1950s, the 1960s look was heavier with a blunter line.   False eyelashes were the order of the day, and really created the doe-eyed look that is associated with this period.  Eyebrows were thick and well-defined, yet neat and well-kept.  The most popular lip look was to use a pale pink or nude lip liner to define your natural lipline and then to fill in your lips with a shell pink lip gloss or pale pink shimmery lipstick. 

    60's Retro Bridal Makeup

    60s Bridal Makeup

    The 1970s 

    The sense of freedom and self-expression that started in the 1960s was even stronger by the time the 1970s came into play.  A strong sense of the bohemian is the way to really sum up the 1970s style.  Long flowing gowns, embroidery and floral garlands with loose wavy hair are the perfect way to sum up this time.  For the makeup, like the 1960s, their were still those who embraced the natural look.  These were the girls who were rebelling against the immaculate idea of the 1950s housewife that their mothers had been.  On the other hand, there was a different type of rebellion going on.  Think disco culture and avant garde punk.  The disco look used glitter and gloss and an abundance of shimmer.  The punk look involves serious helping of rock chick style, lashings of glossy red lipstick and smudgy smoky eye makeup.  The makeup of this time was very expressive and individual.  Gone were the soft pastels and delicate tones of former decades, replaced instead with harsh strips of blusher, strong colour palettes, unnaturally pale skin and dramatic brows.  Lipliner was out, but making a statement was certainly in.

    70s Bridget Bardot retro bridal makeup

    70s Bridget Bardot Makeup

    1970s Vintage Retro Bridal Makeup

    1970s Vintage Bridal Makeup

    So, each decade had its on distinct style.  Whether you choose to draw on aspects on a particular era, or embrace it fully.  Whether you choose a more modern take on it, or opt for an authentic vintage look.  Whether you go retro with just your makeup, or your full attire.  There is something in the vintage makeup world for everyone, and it’s a fabulous way to create a new and interesting look that will make you look and feel fabulous on your special day.

    LJ x

    (All images are of past brides and a couple of photoshoots)

    Photographer credits in order:

    (Instagram photo by me!)